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quote:
Originally posted by Lorrie:
Going for a really young audience doesn't seem to make sense to me. Most young people don't appear to be into their type of music anyhow from what I can tell but I don't know a lot of people in that "younger" age group anymore.


I´m not sure about this. I am 22 and find that a LOT of my friends (and my younger brother´s) are really big on CH (and independently of my influence!!). In fact, I think that they have a growing fan base amongst the young, at least here in Aus. I mean, the Finn Brothers played Homebake (a home-grown music festival, typically hosting semi-alternate Aus acts) last year (and Waveaid before that) to mostly young crowds and really went off. Sales for Farewell to the World and even Recurring Dream have been great (and improving, so we hear!), which can´t just be due to older age groups, surely?

Really, Crowded House was a band people my age grew up with. I consider them a band of our generation. Of course, they cross all generations (and are universally loved Smiler), but I think most of their older fans followed Neil on from Split Enz (who are definitely not as big with younger audiences now).

To conclude- I think it is a mistake to aim for a mature audience! They have always had a youthful, energetic sound with an equally youthful, energetic image and need not change that just because they themselves are physically older.

Of course, perhaps the album lends itself to more of an "adult contemporary" sound. Which is not necessarily a bad thing of course...just a sign of change for CH.
quote:
Originally posted by samwise:
quote:
Originally posted by Lorrie:
Going for a really young audience doesn't seem to make sense to me. Most young people don't appear to be into their type of music anyhow from what I can tell but I don't know a lot of people in that "younger" age group anymore.


I´m not sure about this. I am 22 and find that a LOT of my friends (and my younger brother´s) are really big on CH (and independently of my influence!!). In fact, I think that they have a growing fan base amongst the young, at least here in Aus. I mean, the Finn Brothers played Homebake (a home-grown music festival, typically hosting semi-alternate Aus acts) last year (and Waveaid before that) to mostly young crowds and really went off. Sales for Farewell to the World and even Recurring Dream have been great (and improving, so we hear!), which can´t just be due to older age groups, surely?

Really, Crowded House was a band people my age grew up with. I consider them a band of our generation. Of course, they cross all generations (and are universally loved Smiler), but I think most of their older fans followed Neil on from Split Enz (who are definitely not as big with younger audiences now).

To conclude- I think it is a mistake to aim for a mature audience! They have always had a youthful, energetic sound with an equally youthful, energetic image and need not change that just because they themselves are physically older.

Of course, perhaps the album lends itself to more of an "adult contemporary" sound. Which is not necessarily a bad thing of course...just a sign of change for CH.


There are always exceptions to every rule and I am sure you and others are those. When I was younger I didn't really go for what most of my friends did. I think it is different depending on the country you live in and I am sure in Australia/NZ they have a lot more younger fans. I also know they are gaining younger fans in the states and Canada as well. Honestly, it depends on the type of person you are. Some people are afraid to like what their friends don't like. Others are not. I think that they will probably gain a lot more younger fans as well. I just think that going for a Britney Spears/Justin Timberlake fan base would not work. That is all I meant by that comment. Gosh, when I was in my twenties I loved David Bowie and that was rare.
quote:
Originally posted by liz:
It looks like someone's tried to rehash the ToLM lettering (which I love) and got it really wrong! I don't especially like it and I'd be surprised if it's anything more than an interim measure until the album artwork is released.



Yep, I'd say that's spot on. But if there's one thing that's for sure and certain, it's that some non-designer that knocked it together is SOOOO proud of themselves right now. Smiler

It's hard to not be a blatant jack-ass sometimes, cause non graphic designers will throw together the worse looking crap and will be on Cloud Nine about it. Unless it's kind of important, you have to sometimes juts bite your lip and not comment too much either way.
quote:
Originally posted by Lorrie:
I just think that going for a Britney Spears/Justin Timberlake fan base would not work. That is all I meant by that comment. Gosh, when I was in my twenties I loved David Bowie and that was rare.


Totally agree, Lorrie! And who would want that fanbase anyway, all those screaming teenage girls, lol. And as for David Bowie...who doesn´t love him!

Back on topic, I think that the whole problem with the logo at present isn´t the typeset, but the colouring. The blue is too cold and not vibrant enough. Just my opinion...
The typeface on the EMI CH site is from the FTTW DVD; the credit on the back of the box is for some graphic artist who gives Nick and the guy who did the original FTTW artwork (his name is escaping me at the moment) kudos for inspiration or something like that. I find the lettering a weak attempt via computer-generated graphics to recreate the kind of wonderful freehand typefaces that Nick designs, and you'll just never be able to produce that kind of random variety with a computer.
Just looked on there now. I can't get logged onto the forum - is it me? Anyway, I see what you mean about the appearance - the funny thing is they looked far better on their webcast! It does have to be remembered that they are no longer young lads, and it doesn't matter. What matters is the music not what you look like. I mean if that was the case, how the hell are the Stones and The Who still so popular?

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