I'd like to argue that bearing in mind the limitations of the pandemic, the marketing of Dreamers Are Waiting has been innovative impressive and sustained.
In support of this argument note the following examples:
The use of Fangradio to connect directly with frenz and create a live review all past albums.
The "at home" video clips to introduce the new line up.
The Mac DeMarco clip for Whatever you want, obviously aimed at a wider audience than just existing frenz.
In this vein note also the remixes of To the Island by Tame Impala and Unknown Mortal Orchestra and the lovely Elsie and Eddie mix. Also more recently the surf clip for Love Isn't Hard at all - all aimed at engaging a wider audience.
During their NZ tour Crowded House toured to huge audiences at a time when no other similar gigs were happening and for a short time this was noticed by the rest of the world and the band and NZ trended on twitter.
That was a busy time for my twitter account @somefinnspecial which aims to connect with frenz and amplify positive and constructive conversations about Finn music.
Move on to the album release - cue good availablity in a diverse range of formats in lovely colours. All of the band have done a lot of PR to support the album release throughout.
I know Gryphon was concerned it's lack of impact in the Australian charts but the album got a lot of positive reviews and when the band tour Australia shortly it will definitely be the Start of Something😎. As Gryphon has noted when Crowded House tour they sell records.
Looking forward and hoping that covid won't impact the long awaited UK and Europe tours.