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Reply to "The new corporate image"

quote:
Originally posted by Lorrie:
Going for a really young audience doesn't seem to make sense to me. Most young people don't appear to be into their type of music anyhow from what I can tell but I don't know a lot of people in that "younger" age group anymore.


I´m not sure about this. I am 22 and find that a LOT of my friends (and my younger brother´s) are really big on CH (and independently of my influence!!). In fact, I think that they have a growing fan base amongst the young, at least here in Aus. I mean, the Finn Brothers played Homebake (a home-grown music festival, typically hosting semi-alternate Aus acts) last year (and Waveaid before that) to mostly young crowds and really went off. Sales for Farewell to the World and even Recurring Dream have been great (and improving, so we hear!), which can´t just be due to older age groups, surely?

Really, Crowded House was a band people my age grew up with. I consider them a band of our generation. Of course, they cross all generations (and are universally loved Smiler), but I think most of their older fans followed Neil on from Split Enz (who are definitely not as big with younger audiences now).

To conclude- I think it is a mistake to aim for a mature audience! They have always had a youthful, energetic sound with an equally youthful, energetic image and need not change that just because they themselves are physically older.

Of course, perhaps the album lends itself to more of an "adult contemporary" sound. Which is not necessarily a bad thing of course...just a sign of change for CH.
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