I am in the US and this will not play for me either.
This is weird because while my player plays both NTSC and PAL "region free" DVDs with no further hassle, it also lets me play PAL DVDs from other regions (i.e., the discs are not region free) by typing in a code on my remote. This works perfectly fine for me with other DVDs (including a brand new release from the UK - region 2), but not with this one. I get the "Check Region Code" message (as I do with all DVDs from other regions - which tells me this disc is NOT region free), but entering the code that always works to get around that does not help.
Something seems really wrong here.
Bummer. That was an awful lot of money to spend on a drink coaster.
Did you try your computer? It works on mine but I have had to leave my computer DVD drive in region 4. It sucks but it works for me since the only DVDs that I play on my computer are the non-NA ones. Something to consider I guess.