Originally Posted by mikelm:
Outside of pop music, singles simply don't mean sh*t anymore...
I'm sorry Mikelm but you are wrong.
If it didn't matter beyond the charts, then bands that don't chart wouldn't do singles but they all still do because it does matter. It's still a valuable marketing tool. Because it's the charts that don't really matter anymore, loads of successful bands and artists operate regardless of the charts.
So what is the point of the single to a band or artist that doesn't chart?
Quite simply it's an advert, a signpost for the album or EP a band or artist wants to sell. Since time immemorial music lovers want to try before they buy, unless they are already a committed fan most people won't buy an album on faith they want a taste of what they are going to get before hand over their dosh, so the single acts as an appetizer to the album main course
But, if you want to sell the main course you have to entice the buyer with your best, most radio friendly song first, leaving the best to last, as has happened in the past with DDIO, TIYL and other good singles is a big mistake.
It's also a way for an artist to interact with fans, with a single often comes a video, fans enjoy hitting YT, they enjoy commenting on the artist's creative vision (or not) on the video clip. They enjoy hearing it on their radio or hearing it played live in a radio session. But if the first one is poor, the lighter weight fans aren't going to wait with baited breath for single No. 3 to connect with them
A good single can't be a grower, it has to catch the listener very quickly and too often Neil misses the song that is the single and puts out the song that isn't. I guess he or whoever else picks his singles are too close to the music.